Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly hop from one point to another, you’ll throw your audience off and confuse them, increasing the likelihood that they’ll disengage with your work.

These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you.

According to Addison Group, only 18% of employers rank cover letters as important.

But if you had to flip through a hundred cover letters a day, and each one began, "To whom it may concern, I am applying for the digital marketing position at your company," how important would you rank them?

It’s a tradition to set New Year’s resolutions, and for many people, these goals involve improving things in their personal lives, like health and wealth. Consider how much time you spend on your career, however, and you’ll see it makes sense to set some resolutions relating to the workplace, too.

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.