It's well established that video has been one of the breakout trends in the marketing world for the past decade.

Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online." Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this. 

Just like when I first watched The Matrix, when I initially heard the term "schema markup," I was intimidated by the technical know-how I felt I needed to understand it.

As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It's a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away?

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.