You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.

You know what sounds like a really bad idea?

When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life -- influencing everything from exercise classes you take, to clothes you buy.