Insights for Online Merchants
7 Pointers to Attract New Affiliates
Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates ...
6 Ways to Differentiate Your Online Store
Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop ...
Getting Started with Real-time Product Targeting
Product targeting has been practiced for years in the online retail world, where segments of customers are targeted with products based on their preferences and purchase history. This has evolved ...
Using Product Content to Boost Conversions
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions.
Merchants responding to an October 2016 Forrester survey reported an average desktop ...