Insights for Online Merchants
SEO How-to, Part 5: Keyword Research in Action
Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse ...
7 Reasons Customer Service Agents Lose Sales
After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
3 Retail Pricing Strategies for Ecommerce
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based.
It can be a challenge to know how much to charge for a ...
How to Avoid SEO Disaster from a Replatform
Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue.
I have assisted many ecommerce sites ...