Insights for Online Merchants
12 Blogs on Medium for Merchants
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington D.C., and laying off 50 ...
Content Marketing May Boost Customer Lifetime Value
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for ...
For Merchants, How to Navigate Amazon’s Marketplace?
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses.
I recently spoke ...
SEO: Google Rolls Out Mobile Popup Penalty
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large ...